APC Webinar
New Tools for Your Practice: Fundraising the SMART Way

Thursday, April 25 | 2-3 p.m. EDT
Presented by Ellen Bristol, President, Bristol Strategy Group

Our clients worry about achieving their fundraising goals every year, and they don’t always get there: Staff turnover is high and costly; gift officers and volunteers are still reluctant to ask for money; and bad press about the sector doesn’t do them any favors.

As consultants we have spent years providing services to evaluate their fundraising efforts and improve the ways they work. In this program, Ellen will show you an additional, innovative way to address their challenges: by improving the productivity of their development teams, including fundraising volunteers.

Bristol’s methodology Fundraising the SMART Way provides an integrated project including training, coaching and a new CRM app providing reports and analysis of staff productivity. For most APC members, this approach complements the work we are already doing, while providing a new service, and thus a great way to re-engage your long-term clients and find new ones.

Ellen will review the SMART Way model, discuss how it benefits clients, and show how you and your practice can profit from it.

Recording: This webinar will be recorded and made available to all APC members on our website.