MelissaBrownBy Maria Di Mento as printed in The Chronicle of Philanthropy

Nonprofits that include major-gift goals in their strategic or development plans are far more likely to meet those goals than organizations that do not, according to the 2020 Major Gifts Fundraising Benchmark Study.

The report was published by MarketSmart, a marketing software and consulting company that focuses on major and planned gifts, in collaboration with the Association of Fundraising Professionals, the Association of Philanthropic Counsel, and DonorSearch, a wealthscreening company. Melissa S. Brown & Associates conducted the study, which is based on an October 2019 survey of 580 nonprofit professionals in the United States and Canada.

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